CONSUMER INSIGHT: SENSORY & CONSUMER BEHAVIOUR WORKSHOP
Implicit and explicit research methods and techniques
Training locations and dates:
Consumer Insight: Sensory & Consumer Behaviour Workshop includes basic topics related to sensory science, consumer research and behavioural/ emotion research combined with various exercises/case studies covering practical, real-world scenarios.
The aim of this workshop is to familiarize participants with various, carefully selected, methods, techniques and tools used during the complete journey of new product development and product understanding. We name examples such as product labs, triangle tests, but also observational research and facial expression analysis. Each one of these methods can be helpful in its ‘own right in developing an adequate product business case. During the workshop these methods and much more will be introduced and explained. Furthermore, advices will be given where they could be potentially applied and what benefits they can bring during the product innovation process (product and packaging) covering from ideation phase through market implementation till product withdrawal phase.
The theoretical part
▪ Basics of sensory analysis, sensory, consumer and behavioral research definitions and terminology
▪ Proper use of various, carefully selected methods, techniques and tools used in sensory, consumer and behavioural research in the product innovation process, their application and benefits
Program of workshop:
9:30 – 12:30 Sensory methods
12:30 – 13:30 Lunch
13:30 – 16:30 Consumer research & observational research – part 1
9:30 – 12:30 Observational research – part 2
12:30 – 13:30 Lunch
13:30 – 16:30 Business Case/Product Research Plan
This course is for all involved in product’s innovation process and research, particularly for R&D managers, food technologists, product managers/specialists, category managers/specialists, business unit managers, quality assurance departments, on-site laboratories who would like gain, refresh or broaden their knowledge about various product research tools.
The training takes place in groups of 8-16 people.
This workshop is lead in English.
Duration: 2 days
EUR 795 + VAT in the Netherlands
PLN 2200 + VAT in Poland
About the Trainers:
Xandra van der Linden
Sr. Behavioural Research Consultant by Noldus Information Technology
Although Xandra didn’t envision a life as a scientist and moved away from academic life, she did not move away from the human psyche! From a degree in Psychology, specializing in Neuropsychology, she moved to dabbling in HR for a short period of time, and then revisited the study of human behaviour. Specifically, she found her niche studying consumer behaviour. Xandra worked on international projects as a qualitative researcher at an international market research company. This experience allowed her to convey consumers’ stories to Clients from a variety of consumer industries. After spending time in Australia, a place she adores, Xandra returned to the Netherlands. She currently lives in Amsterdam with her husband and two sons. Her sons keep her busy these days, so Xandra often has to put her other interests (motorbike and horse riding, salsa dancing, cooking, and gardening) on hold for the time being. Through Noldus, Xandra was able to return to her neuropsychology roots. Making use of Noldus technology, she aims to explore both ‘System 1’ and ‘System 2’ of the human motivational systems to explain consumer behaviour to her Clients as thoroughly as she can.
Agata is highly analytical and creative consumer insights and sensory specialist proficient in products’ research and research in consumers’ needs, skilled in quantitative and qualitative methodologies. Enhanced know-how about sensory and consumer sciences she gained working for many years in the FMCG sector and on individual trainings organized in research units in Europe (Germany, the Netherlands, England, France). Her extensive professional experience is related to work in the food industry for well-known international companies in the FMCG sector in the departments: Research and Development (R&D) and Marketing, for such companies as Unilever and Heinz. She worked on a wide range of products in the food industry: from fresh to frozen products such as soups, sauces, ketchups, ready meals, juices, tomato products, chilled products, salads, vegetables, powder products, desserts, ice-creams, teas. Currently Agata lives in Poznań in Poland but is quite a regular visitor in the Netherlands where she feels like in her second home. In her free time she loves biking, hiking, travelling, and making photos of spectacular buildings and landscapes.
Noldus Information Technology B.V.
Nieuwe Kanaal 5
6709 PA Wageningen
Consumer Insight Consulting
62-064 Plewiska near Poznań
To participate in the Consumer Insight: Sensory & Consumer Behaviour Workshop:
Consumer Insight Consulting company organises the Consumer Insight: Sensory & Consumer Behaviour Workshop in Poland. To register please fill this application form in Polish:
Noldus Information Technology B.V. company, as our business partner, organises the Consumer Insight: Sensory & Consumer Behaviour Workshop in the Netherlands. To register please see here:
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