Phases of the Product Development


Training locations and dates:

Dates Training title Lead in  City Duration Fee net
  INNOVATION PIPELINE Phases of the Product Development Polish Poznań 1 day PLN 1000

About training:

What is an innovation pipeline?

Each company operates in a changing environment, and its growth depends on many factors. A direct impact on every company has the microenvironment, or competitive factors, industry ones, sector ones, but also the macro-environment, namely demographic, economic, political & legal, socio-cultural, technical and natural. Therefore, nowadays is not possible the situation that any company remains static in the environment for a long time, because it will still be subject to constant changes. Hence companies compete among themselves by deploying new products.

But do they always have to be innovative and what is today hidden under the term ‘innovation’?

Does it make any sense actually to build any research plan?

Who is responsible for innovation in the enterprise and where they come from?

In our training we would like to approach the topic of innovation from the work on new products, how they are developed and how the individual departments are involved. We believe that the speed of response and time to market is important. Work on the new products is a continuous cycle that never ends.

These and other questions we will try to answer during the training called: INNOVATION PIPELINE.

Thanks to this training in the future, your work on the new product will be more structured, will go much more smoothly, and your products will have the opportunity to quickly appear on the market and in the end you will be more competitive!

Aim of training:

The aim of the training is to provide participants with knowledge on the different phases of product development in conjunction with the basic knowledge of project management on new products and their phases’ names. Each phase requires defining actions and tasks, and also provides cooperation between different functions in the company. The participants will have the possibility to know the various phases in a clear way and they learn the tools that will help them later on implement an innovative plan after their return to the company.

Program of training:


For whom?

Training is open to all who are working on the development of new products with different functions in the company. The training will be particularly helpful for product developers, marketing managers, product managers, R&D managers, heads of marketing department.

During training participants will be familiarised with:

  • basic project’s issues
  • recognize innovation pipeline and the various phases of product development in conjunction with the basic project management knowledge of new products
  • ‘the walk’ through the various phases of the innovation pipeline –  learning in this way, its secrets, what actions are required, which departments should especially work well together in the product development proces that it would go planned and quickly, what is important to remember when planning innovations
  • know the tools to help implement an innovative plan after return to the company
  • take part in practical tasks (business cases) that allow better understand and thanks to this assimilate & remember the process of new product development


10:00 – 11:00
  • How do we understand innovations?
  • What is innovation pipeline and its structure?
  • Who is who in the process?
  • Coordinating the process of innovation and decision-making
11:00 – 12:15
  • Design of the innovation pipeline & naming its phases
12:15 – 13:20
  • Ideas generation (who, how and why)
  • Product design
  • Game
13:20 – 14:00
  • Lunch
14:00 – 15:25
  •  Product testing
  •  Launch
  •  Game
15:25 – 16:00
  • Post-launch analysis
  • Game


The training takes place in groups of 8-15 people. This workshop is led in Polish for now (but soon as well it will be available in English).

Duration: 1 day

About the Trainer:

Renata Szeptycka

Head of the Research and Development

Renata has extensive experience in working on new products gained in B2B and B2C companies in the food industry. She is a trained food technologist and began her career in the department of the sensory analysis. Furthermore she worked in the product’s technology at Unilever.

In her career she led projects that aimed to introduce the product’s portfolio to the markets of Europe and Russia in close cooperation with marketing, supply chain, and investment departments for top global brands such as Heinz, or Hellmann’s.

Renata currently defines the strategic research agenda for the sector companies B2B and decides on innovative projects as a strategic ‘Gate keeper’ representing the research and development department.

Standard Fee: 

PLN 1000 net  +  23% VAT (in Poland)

Price includes: participation in the training, training materials, coffee breaks, lunch, certificate.

Other useful training:

SENSORY TRAINING I Fundamentals of the sensory analysis


SENSORY TRAINING II Application of sensory techniques in food products’ evaluation




CONSUMER INSIGHT: SENSORY & CONSUMER BEHAVIOUR WORKSHOP Implicit and explicit research methods and techniques