WHAT IS CONSUMER INSIGHT CONSULTING?
Consumer Insight Consulting company provides professional consultation in terms of selection of innovative ‘tailor-made’ product research (including packaging testing) to suit the best consumers’ needs in the context of:
As Consumer Insight Consulting company, together with our business partners, who have many years of experience and as well a lot of practical knowledge, we also provide unique and professional training & workshops related to the area of the product research (qualitative and quantitative), sensory analysis, behavioural studies (neuromarketing research) and to the innovative product research process.
Our services are provided to manufacturers in the food industry, as well as cosmetics, chemicals, tobacco, spirits, etc.
Consumer Insight Consulting company’s goal is to support the Client by advising the best, optimal, innovative product research available on the market according to the latest trends in the world, as well as providing professional training in this area.
We believe that professionally selected research in the future will result in very well designed products that will satisfy consumers’ needs. These products will delight consumers and they will tempt them to repeat purchase.
AGATA MARKIEWICZ
Consultant & Business Owner of Consumer Insight Consulting
Agata is a highly analytical and creative consumer insights and sensory specialist, proficient in product research and the study of consumer needs, and skilled in both quantitative and qualitative methodologies. She has enhanced her expertise in sensory and consumer sciences through many years of work in the FMCG sector as well as through specialized training programs conducted in research centers across Europe (Germany, the Netherlands, England, France).
Her extensive professional experience includes working in the food industry for well-known international FMCG companies in Research and Development (R&D) and Marketing departments, including Unilever and Heinz. She has worked on a wide range of food categories, from fresh to frozen products, such as soups, sauces, ketchups, ready meals, juices, tomato products, chilled foods, salads, vegetables, powdered products, desserts, ice cream, and tea.
She has also collaborated on improvements for leading brands such as Knorr, Bertolli, Unox, Hellmann’s, Tortex, Amino, Pfanni, Pudliszki, and Heinz.
In 2020, Agata worked for the market research agency Kantar, where she focused on the automotive sector, gaining experience in insights, consumer research processes, and category-specific market dynamics.
Agata graduated from the Faculty of Economics with a specialization in Food Economics at the Agricultural University (now the University of Life Sciences in Poznań). She also holds a Bachelor’s degree in European Funds Management from CAH Vilentum University in Dronten.
In 2009, she completed the training Sensory Evaluation and Sensory Techniques organized by Campden BRI – Chipping Campden & Nottingham University. In 2010, she participated in the training Sensory Evaluation – Statistical Methods and Interpretation, also organized by Campden BRI – Chipping Campden & Notthingham University. Additionally, she holds a 2009 Sensory Evaluation certificate awarded by the Institute of Food Science and Technology (IFST) in the UK.
In 2024, Agata completed a three-month course Principles of Sensory Science 2024 at Wageningen University & Research Centre, issued in July 2024.
