WHAT IS CONSUMER INSIGHT CONSULTING?

Consumer Insight Consulting provides professional consulting services in the selection of innovative, tailor-made product research solutions (including packaging testing), aligned with consumer needs and business objectives.

Our expertise covers:

  • Sensory evaluation techniques
  • Qualitative research
  • Quantitative research
  • Neuromarketing (behavioural) research

As Consumer Insight Consulting company, together with our business partners, who have many years of experience and as well a lot of practical knowledge, we also provide unique and professional training & workshops related to the area of product research (qualitative and quantitative), sensory analysis, behavioural studies (neuromarketing research) and innovative product development processes.

“The best ad is a good product.”

— Alan H. Meyer

Our services are provided to manufacturers in the food, cosmetics, chemical, tobacco, spirits industries and other sectors.

The goal of Consumer Insight Consulting is to support clients by recommending the most effective, innovative, and optimal product research methods in line with global trends, as well as delivering professional training in this field.

We believe that professionally designed and conducted research leads to the creation of products better aligned with consumer needs, increasing satisfaction and encouraging repeat purchases.

Business Development and Market Experience

In 2014, the company Consumer Insight Consulting was established. From the very beginning, it has focused primarily on training sessions and workshops in the areas of product development, sensory analysis, marketing, and consumer research.

In the following years, the company established cooperation with numerous enterprises from the food, pharmaceutical, and cosmetics industries – both in Poland and on international markets, including, among others:

Unilever, Dr. Oetker Polska Sp. z o.o., Olimp Laboratories Sp. z o.o., Zeelandia Sp. z o.o., Grupa Familijna Sp. z o.o., Woseba Sp. z o.o., Inowrocławskie Kopalnie Soli SOLINO S.A., Sunday Natural Products GmbH, Firma Bracia Urbanek Sp. z o.o., LOULIS MILLS S.A.

At the same time, projects and training programs were carried out for the academic sector, including for Nicolaus Copernicus University in Toruń and Bydgoszcz University of Science and Technology.

In February 2025, the company was transformed into Consumer Insight Consulting sp. z o.o., which marked a natural step in its further professionalization and strengthening of its market position.

agatamarkiewicz

AGATA MARKIEWICZ

Consultant & Business Owner of Consumer Insight Consulting

Expert Trainer

Agata is a highly analytical and creative consumer insights and sensory specialist, proficient in product research and the study of consumer needs, and skilled in both quantitative and qualitative methodologies. She has enhanced her expertise in sensory and consumer sciences through many years of work in the FMCG sector as well as through specialized training programs conducted in research centers across Europe (Germany, the Netherlands, England, France).

Her extensive professional experience includes working in the food industry for well-known international FMCG companies in Research and Development (R&D) and Marketing departments, including Unilever and Heinz.
She has worked on a wide range of food categories, from fresh to frozen products, such as soups, sauces, ketchups, ready meals, juices, tomato products, chilled foods, salads, vegetables, powdered products, desserts, ice cream, and tea.

In 2020, Agata worked for the market research agency Kantar, where she focused on the automotive sector, gaining experience in insights, consumer research processes, and category-specific market dynamics.

She has also collaborated on improvements for leading brands such as:

Knorr, Bertolli, Unox, Hellmann’s, Tortex, Amino, Pfanni, Pudliszki and Heinz.

Agata graduated from the Faculty of Economics with a specialization in Food Economics at the Agricultural University (now the University of Life Sciences in Poznań).
She also holds a Bachelor’s degree in European Funds Management from CAH Vilentum University in Dronten.

In 2009, she completed the training “Sensory Evaluation and Sensory Techniques” organized by Campden BRI – Chipping Campden & Nottingham University.
In 2010, she participated in the training “Sensory Evaluation – Statistical Methods and Interpretation”, also organized by Campden BRI – Chipping Campden & Nottingham University.
Additionally, she holds a “Sensory Evaluation” certificate awarded by the Institute of Food Science and Technology (IFST) in the UK.

In 2024, Agata completed a three-month course Principles of Sensory Science 2024 at Wageningen University & Research Centre, with certification issued in July 2024.