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Training and Workshops – Consumer Research & Sensory Analysis

Trainings and workshops delivered by Consumer Insight Consulting are specialized programs dedicated to the food, FMCG, and cosmetics industries, focusing on the practical application of
consumer research, sensory analysis, and modern methods such as neuromarketing and marketing research.

The goal of the trainings is to develop competencies in designing, conducting, and interpreting market research and product tests.
Participants learn how to use consumer insights to make decisions related to product development, formulation changes, packaging optimization, and marketing strategies.

The program includes practical topics such as: sensory product testing, hedonic studies, consumer preference analysis, qualitative and quantitative research, and interpretation of results in the context of the FMCG market and product decisions.

The trainings show how to combine market research data with real consumer behavior.
This enables companies to create products better aligned with customer expectations, increase market acceptance, and reduce the risk of failed product launches.

A strong emphasis is placed on the practical application of methods such as food sensory analysis, taste preference studies, product testing, and consumer research in the food industry.
Participants learn how to translate research results into actionable steps in R&D, marketing, and brand strategy.

  • We ensure fast preparation of offers for consumer and sensory research training — we understand that in business time is money.
  • Each training is preceded by an expert consultation, during which we analyze needs in the area of
    marketing research, product testing, and FMCG product development strategy.
  • Upon client request, we ensure full confidentiality through NDA agreements.
  • Trainings are delivered flexibly — at the client’s site, in sensory laboratories, or in rented workshop spaces.

By combining expertise in consumer research, sensory analysis, and neuromarketing, Consumer Insight Consulting trainings support companies in building a competitive advantage in the FMCG market.


Develop your team’s competencies with sensory analysis and consumer research training

Choose the right development path — tailored in-company training for your organization or open courses for individual participants.
Practical knowledge, real case studies, and ready-to-implement tools.

We build relationships, we listen to our Clients’ needs

We believe that only open communication and clear objectives produce the intended results. We know that understanding the Clients’ needs is the key to effective implementation of the project, therefore we take into account the comments, suggestions and needs of our Clients in order to best fit the course into their individual needs.

We treat each project individually

Depending on the topic, the courses or workshops and the target group we choose the form and methods of training, which will allow its effective implementation and to achieve the desired effects. During the course, we use different teaching methods, for example: tests, exercises, business case studies, discussions, analysis of real examples, behavioral training.

We offer you training projects in the areas of:

  • A study in the field of Consumer Insight (sensory & consumer research, neuromarketing)
  • Sensory analysis and sensory tests
  • The topics related to the innovative process of product research and development of new products


Benefits of Employee Training

Standardization of quality assessment
Sensory analysis and organoleptic evaluation training help standardize product assessment across the organization and reduce the influence of subjective opinions on product decisions.
Continuous product quality control
Regular sensory testing enables ongoing monitoring of key attributes such as taste, aroma, texture, and appearance, allowing for quick detection of quality deviations.
Lower risk of product errors
Decisions based on sensory data reduce the risk of failed product launches and improve the effectiveness of new product development processes.
Better consumer fit
Sensory preference analysis helps create products that better match market expectations, increasing acceptance and competitiveness.
Higher quality and sales
Improved product quality and consistency directly translate into higher customer loyalty, increased sales, and stronger brand position on the market.


Training Testimonials

“The sensory workshops were delivered in a highly professional and engaging way and received very positive feedback from my R&D team. The didactic and substantive level of Ms. Agata Markiewicz was particularly appreciated, as well as her flexibility and communication skills with training groups.”
“I had the pleasure of participating in sensory tests prepared by Ms. Agata Markiewicz. I value this experience because it allowed me to professionally identify my strengths and weaknesses in sensory sensitivity. The knowledge and awareness I gained provided strong support in my decision-making process.”

“The content and agenda of the sensory workshop were tailored to Unilever’s needs and expectations. Participants highly appreciated the expert knowledge, communication style, competencies, and instructional skills of the trainer.
Ms. Agata Markiewicz is regarded as a professional business partner with strong experience in the food industry. Her expertise in sensory analysis, passion for her work, and deep understanding of consumer trends are the best recommendations for her future projects’ recipients.”
“I would like to thank Consumer Insight Consulting for their cooperation. As part of the agreement, the company delivered sensory training. Ms. Agata provided a high-quality service that was conducted in an exemplary manner. The scope of the training was perfectly matched to my needs. I will definitely use Consumer Insight Consulting services again to expand my knowledge in CTI.”
“Professional presentation supported with hard data combined with demanding sensory tests. I would recommend it to all newcomers in the food industry to calibrate their senses and align proper testing techniques with business needs. All basics of sensory testing and techniques in a nutshell plus live training of approval session execution.”
“I had the chance to attend a mini sensory training with Agata. She is very professional and the training was very insightful and interesting! I recommend sensory training with Agata, especially for those working in the food category.”

“The training was delivered according to the schedule, and Ms. Agata Markiewicz proved to be a reliable and professional trainer. She demonstrated high knowledge and competence in the subject area, and her way of presenting topics deserves recognition. She was also very open and willing to answer questions and doubts that arose during the training.”

“The training was prepared in a highly professional manner, and the training materials were appreciated by participants. The introduction of sensory sensitivity verification elements and workshops helped consolidate the acquired knowledge.
We highly recommend Consumer Insight Consulting and Ms. Agata Markiewicz as a competent partner in delivering sensory analysis training in the food industry.”

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QUICK CONTACT

Address:

Consumer Insight Consulting
ul. Koperkowa 66
62-064 Plewiska /k. Poznania

Mobile:

+48 731 709 777