Merry Christmas and Happy New Year 2025 wishes Consumer Insight Consulting company
Dear All,
Merry Christmas and Happy New Year 2025
wishes
Consumer Insight Consulting company
And from the new year, we invite you to our workshops and training courses, especially:
SENSORY WORKSHOP II: IMPROVEMENT IN ORGANOLEPTIC EVALUATION OF PRODUCTS
Today, consumers pay close attention not only to the brand, but also to quality! That is why it is so important to have knowledge about sensory analysis and performing a correct organoleptic assessment, in order to correctly perform objective assessments during the development of a new product, during its monitoring on the market in order to maintain quality. This is extremely important knowledge in the food and cosmetics industry! Let’s remember that it is equally important who performs this organoleptic assessment and whether they have the appropriate sensory predispositions. Let’s remember that this person decides about the QUALITY of your products.
During the sensory workshop II ‘Improvement in organoleptic evaluation of products’, participants will recall the secrets of conducting a correct organoleptic evaluation under the supervision of an experienced sensory expert and will have the opportunity to participate in a professionally prepared sensory tasting combined with an objective organoleptic evaluation, selected in terms of the preferences of a given Client (based on their products or competitive products).
An incredible advantage of the workshops is the opportunity to take part in professional sensory tests aimed at re-verifying the sensory sensitivity of individual people, ending with an individual sensory sensitivity assessment, which will be prepared and sent after the classes.
SENSORY WORKSHOP: FUNDAMENTALS OF THE SENSORY ANALYSIS & THE VERIFICATION OF THE SENSORY SENSITIVITY
‘Fundamentals of the sensory analysis & the verification of the sensory sensitivity’ training
Every company aims to develop a unique products to please the customers and secure their loyalty. However, majority of the companies are not successful with meeting that aim.
Product matters
Just have a closer look at the market. Can you see how many products are similar to each other? That is a result of copying products offered by market leading companies. With competition rising everyday companies must do their best to create outstanding innovative products.
Quality matters
You must be aware that the brand itself does not guarantee a success of the product. Customers’ demands are growing and they want their voice to be heard. Unhealthy and poor quality products are quickly vanishing from the market. Today, beyond the brand, the product must provide quality.
The importance of the sensory analysis in the development of the products is crucial. Especially, but not inclusive, in the Food and Cosmetics industries, where sensory analysis should be used both to develop new products, and to monitor the quality of the products already implemented on the market.
During sensory workshop ‘Fundamentals of sensory analysis & verification of sensory sensitivity’ participants will acquire basic knowledge in the field of sensory analysis, and will also be introduced to the secrets of performing proper sensory evaluation under the supervision of an experienced sensory expert. They will have also a unique opportunity to participate in a professionally prepared tasting session combined with an objective organoleptic evaluation.
A huge advantage of sensory workshop is the opportunity to participate in professional sensory tests to verify the individual sensory sensitivity ended by the individual sensory evaluation, which will be prepared and sent afterwards.
Today, beyond the brand, the product counts itself and its quality! More and more consumers draw attention to the product itself, are interested in its quality, and more often check ingredients’ lists.
While shopping or eating are consumers only paying attention to the particular brand?
Yes but not only. They look as well at the product’s appearance, smell, taste, texture, etc. For this reason, it is important to have good knowledge about the sensory analysis and how to carry a proper organoleptic evaluation and how and when sensory techniques could be used. Nowadays this knowledge is extremely important in the food industry!
During the sensory training II ‘Application of sensory techniques in food products’ evaluation’ participants will gain knowledge about chosen sensory techniques that could be helpful in the food products’evaluation.
Nowadays, the senses play a huge role in choosing products. It does not matter if we’re talking about kitchen paper towels, chocolates, wine, toys or a luxury car. Everywhere there, when buying those things, we are largely guided by our senses, which tell us the best solutions for us, especially when the differences between the products are sometimes very subtle.
Nowadays, it is extremely important for a brand to be able to create an entire visual ecosystem around itself, using the power of the senses accordingly. Thanks to this, the brand has a chance to remain permanently in the client’s mind, and this is a huge success. In the future, a client who positively remembers a given brand is willing to choose other products offered by it, and above all is willing to recommend it further: to their family, friends. And such an opinion is always priceless.
We all have five senses that we absorb the stimuli of the world around us – the sense of sight, hearing, smell, touch, and taste. All these senses are extremely important in building the proper perception of a brand, product or service. More and more producers are aware of the power that gives the skillful use of sensory marketing.
And do you know what sensory marketing is? Does your business use the power of the senses? Do you know how best to do it?
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Merry Christmas and Happy New Year 2025!
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