The sensory training II is designed primarily for all those associated with sensory analysis and its application in the products development and monitoring, in particular for managers, food technologists, marketing teams, quality assurance departments, on-site laboratories, sales departments and factory workers responsible for the organoleptic evaluation of products in factories.
During training participants will be familiarised with:
- basic principles for the preparation and execution of organoleptic evaluation in food products
- chosen sensory techniques used in the food products’ evaluation – examples and application
- rules for the interpretation of results for selected sensory techniques:
- DIFFERENCE TESTS – TRIANGLE TEST, DIRECTIONAL PAIRED COMPARISON METHOD, DUO-TRIO TEST
- 5 POINTs METHOD
- RANKING TEST
- SCALING METHOD
A participant also:
- receive practical tips to the research done with the use of selected sensory techniques
- take part in practical tasks where selected sensory techniques will be used
Sensory Training II
Advanced sensory workshops for professionals – in-depth analysis of taste, aroma and texture, as well as interpretation of results in the context of product innovation.
Quick overview
About the training
The one-day “Sensory Training II” workshop allows participants to deepen their practical knowledge of sensory evaluation of food products. The training includes tests of taste, aroma, texture and appearance, as well as interpretation of results for marketing and product development purposes.
During the training, we go in detail through professional sensory methods: triangle test, duo-trio, ranking, paired comparison, and 5-point scaling. Participants learn not only how to conduct them correctly, but also how to interpret results in the context of product and marketing decisions.
Training level
Sensory Training II is designed for professionals who already have basic knowledge of sensory analysis.
To fully benefit, we recommend prior participation in Sensory Training I: Basics of sensory analysis or Sensory Workshops offered by Consumer Insight Consulting.
This allows participants to focus on advanced sensory techniques, practical product testing and interpretation of results, maximizing business value and decision-making quality.
Business value
Advanced sensory analysis is not only a research tool – it is key to understanding what truly drives product success on the market.
The ability to detect subtle differences in taste, aroma, texture and appearance enables better product decisions and reduces innovation risk.
Companies investing in advanced sensory science can create products perfectly aligned with consumer expectations, building strong emotional brand connections.
Participants learn practical methods such as:
- triangle test
- duo-trio
- ranking
- paired comparison
- 5-point scaling
These tools allow translation of sensory data into real business decisions, improving product success and market performance.
Why choose this?
Precise sensory analysis is the foundation of effective product development. It enables companies to avoid costly mistakes and make decisions based on reliable data:
- Launching products not accepted by the market – reduces the risk of failed launches and financial losses.
- Inefficient use of R&D budgets – enables investment in innovations that truly meet consumer expectations.
- Loss of competitive advantage – a deep understanding of consumer preferences helps brands stand out from competitors.
The training provides practical sensory tools and analytical methods that allow the transformation of sensory observations into strategic product and marketing decisions, fully aligned with current market trends and consumer expectations.
Training program – 1 day of practice
Theoretical part:
- Basic principles of preparing and conducting sensory evaluations
- Overview of sensory methods used in food product evaluation – examples and practical applications
- Guidelines for conducting studies using selected methods and interpreting results
- Advanced sensory tools: deeper organoleptic analysis, consumer preference tests compliant with ISO11136:2017, evaluation of texture and aroma
- Use of sensory data to support product innovation and marketing strategies
Practical part:
- Introduction to sensory evaluation methodology in practice
- Difference tests: triangle test, duo-trio, paired comparison
- Ranking method – practical exercises
- 5-point scaling method – practical tasks
- Interpretation of test results and discussion of their application in real product and marketing decisions
Case study
Training conducted for R&D teams and sensory laboratories:
- Testing new products and prototypes
- Advanced interpretation of sensory results
- Implementation of sensory methods in product strategy
Why us?
- Experience in advanced sensory science and product innovation: years of practice in R&D and marketing projects for international brands, ensuring real competitive advantage.
- International standards – ISO11136: sensory tests conducted according to recognized standards, ensuring reliability and credibility of results.
- Hands-on workshops with real products: exercises on prototypes and new formulations, teaching how to interpret results in market decision-making context.
- Post-training support: full training materials, implementation guidance, and access to expert consultations after the workshop.
- Expert trainers: experienced specialists from Polish and international sensory and marketing projects.
- Individual approach: small groups ensure maximum interaction, personalized exercises, and direct feedback for each participant.
Thanks to this training, your company can launch better-targeted products faster, reduce the risk of failed innovations, and build a competitive advantage through reliable sensory data and practical team skills.
FAQ
Does the training require prior knowledge?
Basic sensory knowledge is welcome, but the training develops advanced skills, so intermediate and experienced participants will also benefit.
How long does the training last?
1 day of intensive workshops, 6 hours of practical sensory exercises.
Will I receive materials?
Yes – full training materials and implementation guidelines.
Will I receive a certificate?
Yes – each participant receives a certificate confirming participation and knowledge gained in sensory analysis.
⭐ Selected client reviews
“Training II deepened our sensory knowledge and significantly improved our innovation process.”
“Very practical approach – we could immediately apply the knowledge in R&D projects.”
“The use of advanced sensory methods improved the accuracy of our product decisions.”
“The trainers’ professionalism and strong business value make this training highly recommended.”
“A rare combination of deep expertise and real business value.”
Don’t wait – upgrade your team’s sensory skills!
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