Training: Consumer Research in the Food Industry
Practical application of consumer and sensory research in product and marketing decision-making.
Quick overview
About the training
The one-day training “Consumer Research in the Food Industry” provides a practical understanding of how consumer research influences product development and effective marketing in the food industry. Participants learn sensory product analysis and current market trends, enabling them to better adapt offerings to consumer expectations.
Key benefits of the training
The one-day practical training provides participants with:
- Ability to plan and conduct consumer and marketing research
- Knowledge of sensory and hedonic testing in accordance with ISO 11136
- Ability to immediately apply research results in product and marketing decisions
Business importance of the training
In an environment of increasing competition and rapidly changing consumer preferences, the ability to use consumer research becomes a key element of building market advantage.
The training develops competencies that enable data-driven and market-oriented decision-making.
Strategic product-market fit
Better understanding of consumer decisions allows the creation of products precisely aligned with market needs, increasing implementation success and ROI.
Improved marketing and sales effectiveness
More accurate communication strategies and better product-market fit drive higher sales and stronger customer loyalty.
Risk reduction and cost optimization
Consumer research and sensory testing enable early identification of market barriers, reducing the risk of failed launches and improving resource efficiency.
Building advantage through insights
Advanced research methods reveal real consumer needs and motivations, forming the foundation for innovation and differentiation.
Accurate selection of research methods
The ability to match research tools with business goals improves insight quality and project effectiveness.
Using market trends
Proactive response to consumer trends enables future-proof offerings and long-term growth.
Strategic summary
The training is an investment in competencies that directly impact organizational financial performance. It enables a data-driven decision-making model, increasing effectiveness, reducing risk, and strengthening long-term competitive positioning.
Why choose this training?
In the food industry, product success depends on a deep understanding of consumers. Lack of insight leads to decisions based on assumptions rather than data.
- Incorrect product decisions
- Low market acceptance of new products
- Lack of sustainable competitive advantage
The training provides tools for data-driven decision-making,
enabling better product-market fit and increasing the chances of market success.
Training program – 1 day of practical learning
How research supports product strategy, marketing strategy, and product development.
Shopping psychology, product selection mechanisms, and loyalty drivers.
Surveys, interviews, observation, sensory tests, and online & offline research.
Analysis and interpretation of data supporting sales and promotional activities.
Testing of taste, smell, texture, and appearance of products in consumer research.
Conducting and interpreting consumer preference tests.
Moderating research sessions and extracting valuable consumer insights.
Matching tools to research objectives and business needs.
Healthy eating, flavor innovation, and modern packaging solutions.
Case study
The training was delivered for Bydgoszcz University of Science and Technology named after Jan and Jędrzej Śniadecki, including practical workshops in accordance with ISO 11136 guidelines for academic staff and sensory laboratory employees.
More information about the project can be found on the university’s website:
Training – Bydgoszcz University of Science and Technology
- Acquisition of practical research competencies – Participants learned consumer research methods and focus group moderation, gaining skills in designing research tools and interpreting results for marketing, product, and sales decisions.
- Translating insights into business decisions – The training focused on how to use consumer research results to make accurate decisions in marketing and product strategy.
- Application of methods in practice – Participants applied the tools in real project scenarios, making the knowledge directly useful in day-to-day business practice.
- Development of teaching competencies – For academic staff, the training enhanced skills in research design and working with consumer data in an educational and research context.
Why us?
- Experience in consumer research – over 20 years of work with FMCG brands and food products, practical know-how in designing research that supports business decisions.
- ISO and international standards – training based on international standards and proven research procedures.
- Practical approach – participants learn how to design research, analyse results, and draw conclusions ready to apply in product and marketing strategy.
- Post-training support – training materials, case study examples, and the possibility of consulting with an expert.
- Business-oriented, not academic approach – training focused on real company challenges, with emphasis on making accurate product and marketing decisions.
- Development of strategic competencies – participants learn to understand consumer decision-making mechanisms, loyalty drivers, and how to use consumer insights.
- Building a shared language within the company – integration of R&D, marketing, and sales perspectives, facilitating decision-making and product strategy implementation.
- Trust of market leaders – our trainings are used by brands that value accurate product decisions and competitive advantage based on consumer research.
- Full adaptation to your business – the training can be tailored to product specifics, team structure, and company goals, maximizing ROI and practical outcomes.
FAQ
Is the training suitable for beginners?
Yes – it covers both fundamentals and practical methods for beginners and intermediate participants.
How long does the training last?
1 day of intensive work, including 7 hours of practical workshops.
Will I receive training materials?
Yes – a full set of training materials and implementation guidelines for practical use.
Is the training compliant with ISO?
Yes – part of the sensory testing is conducted in accordance with ISO11136:2017.
⭐ Selected client testimonials
“This collaboration brought a new level of rigor and consistency to our product evaluation process.”
“A rare combination of deep expert knowledge and real business value.”
See detailed references and selected case studies – REFERENCES
Don’t wait – improve the effectiveness of your product and marketing decisions!
Training “Consumer Research in the Food Industry” is intended for:
- Managers and specialists responsible for product development and marketing decisions in the food industry.
- Professionals working in consumer and marketing research who want to gain practical skills in analysing customer preferences.
- Employees of R&D, quality, and innovation departments who want to better understand consumer expectations and market trends.
- Food technologists and sensory laboratory staff who want to learn practical methods of sensory and hedonic testing.
- Beginners in consumer research, focus groups, and sensory testing who want to gain knowledge aligned with ISO11136:2017.
During the one-day training, participants will gain practical skills and knowledge that will enable them to:
- Understand the consumer decision-making process and the factors influencing customer choices.
- Select and apply appropriate consumer and marketing research methods – surveys, interviews, observations, sensory tests, and focus groups.
- Conduct sensory and hedonic tests in accordance with ISO11136:2017.
- Analyse and interpret research results to support product, marketing, and strategic decisions.
- Understand consumer expectations and current market trends in the food industry.
UPCOMING TRAININGS
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ADDITIONAL INFORMATIONS